• Learn from Martin Bell, previously Chief Architect of Rocket Internet's 100 Day Launch Process and Harvard MPA & Wharton MBA
  • Get your Proven Step-by-Step Guide for Builders: Startup Founders, Digital Consultants, and Corporate Innovators
  • Gain Insights from 100+ Startups (From Day 1 to IPO)

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About Martin Bell

Martin is a global startup advisor, angel investor, and Founder & CEO of Bell Ventures. He advises corporates, investors, governments, and start-ups. Additionally, he is a thought leader and a keynote speaker on the topic of company building within organizations.
He was previously with Rocket Internet, and helped build ~50 companies. Specifically:
  • Chief architect of 100-day launch process through which he led 20 companies
  • Leader of over 100 due diligences for 25 growth-stage companies
  • Interim executive in 5 companies (incl. Zalando, Delivery Hero, and Foodora)

Martin is a Wharton MBA / Harvard MPA

Proven Step-by-Step Guide

100 Tasks = 100 Pages

Full Value Chain

Real Life Cases

Checklists, Templates, and Videos

One-on-One Coaching

A Look Into The Playbook


“We were stuck and our revenue stagnated. Martin’s Playbook helped us to fundamentally rethink our business model. After some tough changes, we launched in 5 new markets within 2 months. Thank you, Martin!“

Johannes K.

PropTech Entrepreneur, Germany

“Martin’s One-on-One Coaching has enabled us to identify the most attractive market opportunities for our clients and to help them monetize their product. His expertise makes him an invaluable sparring partner.“

Maria L.

Digital Consultant, Singapore

“Martin’s signature workshop on the 100 Task Playbook helped our executive team to avoid costly mistakes and save us millions of dollars by focusing our resources on the most impactful projects.“

Ryan P.

Senior Automotive Executive, USA

One Stage

Get the full content for one of the stages of your choice
149 Excl. VAT
  • 1 Stage of the 100 Task Playbook:

    Setup: From Ideation to Platform for Building Ventures

    Launch: From Business Model to Go-Live

    Scale: From Launch to Operational Excellence
  • The 100 Task Overview Poster

Full 100 Task Playbook

Get the 100 Task Playbook and access to a large number of ready-to-use features and tools
499 Excl. VAT
  • The 100 Task Playbook
    (100+ pages PDF)
  • The 100 Task Overview Poster
  • The 100 Task Checklist (Excel)
  • Competition Matrix Excel-Template
  • Top 20 KPI Report Excel-Template
  • 3 Explanatory Videos (1 per Stage)

Playbook + 1-on-1 Coaching

Get the 100 Task Playbook, additional features and 45-minutes with Martin One-on-One
699 Excl. VAT
  • All Features of the "Full 100 Task Playbook" Package
  • 1-on-1 Coaching Session with Martin Bell (45min)

You are a student or a startup? Apply for a 50% discount here.

In order to receive a 50% discount code, you’ll have to fill out the upcoming form.

Frequently Asked Questions

You’ve got questions? We’ve got you covered. Please find our answers to some of the most frequently asked questions here.

If you want to build a company – then yes. The 100 Task Playbook is for founders, entrepreneurs, innovators, consultants, managers, corporations, and anyone who is involved in helping a new venture take off the ground (or has plans to do so). While previous founder experience will help you to put the 100 tasks in context, it is by no means a prerequisite to understand or implement the 100 Task process.

The opposite is true: additional resources like videos and ready-to-use Excel sheets will give you hands-on guidance to put the 100 Task process into practice from day 1.

Yes. At Rocket Internet and Bell Ventures, Martin worked with B2C and B2B companies across all different types of industries and sectors. The 100 Tasks contain the strategies, best-practices, and specific tools that he used to make these ventures successful. The Playbook will enable you to apply these strategies and to adapt them to your particular venture and industry.

For instance, Martin worked more recently with companies in spaces such as E-Mobility, HealthTech, FinTech, Artificial Intelligence, Machine Learning, Blockchain, Internet-of-Things, e-Commerce, Food, and Logistics.

Yes – but it works. The 100 Task Process has been proven and refined by Martin over the course of 9 years at Rocket Internet and Bell Ventures. During this time he used the knowledge in the Playbook to build approximately 100 companies: 50 at Rocket Internet and 50 at Bell Ventures. Many of these companies have become very successful, went public via an IPO and achieved unicorn status with a multi-billion valuation. Among them are for instance: Zalando, Delivery Hero, and Hello Fresh.

In the three explanatory videos, Martin provides unique insights and real-life cases from his previous experience of building approximately 100 ventures with the 100 Task Launch Process. In the videos he highlights common mistakes in each of the tasks and give you further guidance on how to implement them most effectively. Each of the videos is approximately 20 minutes long.

During the One-on-One coaching you will get tailored advice by Martin during a 1-hour video call (Skype or Zoom). We will ask you for some information upfront so that Martin can come to your session prepared. Previous clients have used this to discuss specific challenges that they face with their company or to get more insights into a particular task in the Playbook. These sessions are usually only accessible for major corporations and offered at a much higher price. Therefore, the One-on-One coaching will only be offered for a limited period of time.   

After your purchase you will receive a confirmation E-mail with a download link for the Playbook and any other files that are included in the bundle you choose. The Playbook will be published in PDF format. If you purchased the videos they will be accessible via online streaming. You will receive all necessary access data in the confirmation E-mail with your download links.

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